Friday, June 15, 2012

Meet Laura Otero... Marketing Professional & more...

Laura is a marketing professional, graphic designer, writer 
and lover of all things creative living her best life in Charleston, SC.
On most days, you will find Laura sharing her artful adventures 
as well as helpful online tutorials, app reviews and design bits
of goodness on her blog.

Blogging about online marketing has provided Laura an outlet to share much of 
what she has learned through her years in the online tourism and television markets. 
Her online marketing journey began in 2005, when she was an internet marketing director for her local tourism bureau - when social media was emerging. 
She also worked in internet sales/marketing for a top NBC station in South Carolina, whose website drew more than 500,000 visitors a month. 

In 2010, Laura signed up for Kelly Rae Roberts “Flying Lessons” e-course.
She immersed herself into artistic pursuits away from the computer and shares her progress with her readers at

Laura enjoys art journaling, painting, tweeting, making jewelry, 
traveling and (of course) blogging. She has been known to hold a craft tweet-up 
and loves handmade items.
How did you finally decide on the look of your brand? What did the evolution look like?

My marketing blog, business websitepersonal blogFacebook page and Twitter account all have a unified look.  This was a definite process for me, even though I’m 
a designer! I decided on red, white and black as my business colors. I didn’t want anything too girly, and felt black and white were crisp and professional enough to 
make both men and women feel comfortable on my blog.  

When I first started my blogging and business, I went with a navy and light blue color scheme, and more girly fonts. Over time, I felt like I wanted something that felt
more like “me.”

Especially with us creative folks, we have a tendency to redesign our online spaces and logos more often than others. Even though it’s been less than a year, I’m already ready to change things up! I have to remember (as a marketer) that branding myself is a process, and that is isn’t always the best decision to change things just when people have come to recognize and know me by the colors and look I’ve established.

I have also learned to not be so hard on myself. Even artists with huge followings often have their blogs on a simple blogspot site, with pretty customizations. As long as the content is high quality and it’s written from the heart, I have to believe readers won’t 
know or even care about where the blog is hosted. Another one of my favorites is 
A Beautiful Mess” blog – another example of a simple blog platform customized 
in a way that is allows the artist to shine. 

For more information on the 101010 Project check out the101010 Website. For a complete list of questions and the women hosting them on their Websites, see below.

(Note: Due to life's unexpected twists & turns, this session of the 101010 Project features eight participants instead of the intended 10.)                                                                      

Laura Otero: #1. Is it necessary for your business to line up with your soul purpose?  What value is there to having that aligned?
Stephanie Guimond: #2. Do you have a business mentor?  What value does that offer to your experiences as a business owner?
Shari Sherman: #3. What animal would represent your first year of business.
Robin Norgren: #4. What business/businesses have you chosen to model your business after?
Dani Keith: #5. At this moment, what one idea do you need to start executing for your business?
Paula Joerling: #6. What part of your business have you delegated or put on hold in order to focus your energy more efficiently?
Valerie Weller: #7. How did you finally decide on the look of your brand?  What did the evolution look like?
Phyllis Dobbs: #8. Who is that one person you would like to sit and talk with about your business? What would you talk about?

1 comment:

  1. Dearest sweet Val, i love and adore Laura. She is always so sweet and inspiring! I love reading about her. Happy weekend and love to you!


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