Friday, June 22, 2012

Meet Paula Joerling... Illustrator & Collage Artist

Paula Joerling
I am a freelance illustrator living in Atlanta Georgia. 
My designs are primarily used for the gift and tabletop industry. 
Typically, I work in watercolor and collage and enjoy incorporating fabric, 
stitched paper and found objects in my art.

How did you finally decide on the look of your brand?  
What did the evolution look like?

That was a difficult thing to do. I started by looking lots of blogs and websites to see what other people had done. After determining what I liked about their brand, I took the time  to understand what it said about them and how it related to their work. Next I selected some of my favorite images based on what I wanted to say about the work that I did. That was tricky because I like doing a lot of different things and I needed them to all make sense together. The next step was to show it to a couple of different friends (both artists and non-artists) and get feedback.

Name of Business: Paula Joerling Studio

Years in Business: I have been a freelance artist in one form or another for 30 years. I have been a freelance illustrator for about 8 years.

Current Projects
“Currently I am working on a series of collage pieces that will make their way to my etsy handmade shop.”

For more information on the 101010 Project 
check out the101010 Website. For a complete 
list of questions and the women hosting them on their Websites, see below.
(Note: Due to life's unexpected twists & turns, this session of the 101010 Project features eight participants instead of the intended 10.


Laura Otero: #1. Is it necessary for your business to line up with your soul purpose?  What value is there to having that aligned?
Stephanie Guimond: #2. Do you have a business mentor?  What value does that offer to your experiences as a business owner?
Shari Sherman: #3. What animal would represent your first year of business.
Robin Norgren: #4. What business/businesses have you chosen to model your business after?
Dani Keith: #5. At this moment, what one idea do you need to start executing for your business?
Paula Joerling: #6. What part of your business have you delegated or put on hold in order to focus your energy more efficiently?
Valerie Weller: #7. How did you finally decide on the look of your brand?  What did the evolution look like?
Phyllis Dobbs: #8. Who is that one person you would like to sit and talk with about your business? What would you talk about?


  1. Dearest sweet Val, so happy to see Paula feature!! she is so inspiring and beautiful. Have a lovely merry happy weekend and love to yoU!

  2. Very good and interesting site with very good look and perfect information I like it


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